Wood: Engineered by nature, strengthened by ingenuity

As the world population continues to grow, it is projected we will need an additional 3 billion units of housing in the next 20 years (UN Habitat & Tall Wood Buildings). Wood is ready to answer this call. Wood not only delivers economically and environmentally, it delivers more in terms of its beauty, versatility and performance. Wood meets code requirements in a wide range of low- and mid-rise building types, and innovative new technologies continue to expand the possibilities for wood use in construction. Wood delivers a deeper connection to nature that will only become more valuable in our built environment as our cities continue to grow.

Think Wood: Highlighting wood innovations and innovators

Advances in wood construction reimagine the future of the built environment, combining strength with sustainability. Wood delivers a connection to nature in our built environment; its environmental, biophilic, and health benefits can offer market differentiators that boost a project’s overall value. Think Wood is a marketing communications campaign that provides commercial, multifamily and single-family home design and build resources to architects, developers, and contractors. Explore the Think Wood website for continuing education, research, design tools, and innovative project profiles.

Industry Partners


The primary support of Think Wood is the Softwood Lumber Board (SLB). The SLB is an industry-funded initiative responsible for increasing demand for softwood lumber products in outdoor, residential and non-residential construction.

Project Assistance + Education

Wood Works LogoWoodWorks-Wood Products Council provides free one-on-one project assistance, as well as education and resources related to the code-compliant design, engineering, and construction of non-residential and multi-family wood buildings. Their objective is to make it easier to design, engineer and construct wood buildings at less cost. WoodWorks technical staff have expertise in a wide range of building types, from schools and mid-rise/multi-family, to commercial, office, retail, public, institutional, and more.

Code Support + Education

LogoAmerican Wood Council is the voice of North American wood products manufacturing, an industry that provides approximately 400,000 men and women in the United States with family-wage jobs. AWC represents 86 percent of the structural wood products industry, and members make products that are essential to everyday life from a renewable resource that absorbs and sequesters carbon. Staff experts develop state-of-the-art engineering data, technology, and standards for wood products to assure their safe and efficient design, as well as provide information on wood design, green building, and environmental regulations.

Canadian Wood Products, Buildings Codes, Standards and Regulations

CWC logoCanadian Wood Council is the national association representing manufacturers of Canadian wood products used in construction. The Council produces technical information about wood products, Canadian Building Codes, Standards, and Regulations and shares them with the construction and academic communities to ensure knowledge is transferred and audiences are educated about wood as a superior building product. 

Canadian Project Assistance + Education

WoodWorks Program logoWood WORKS! Canada is a regionalized program of the Canadian Wood Council working towards advancing the use of wood in commercial, industrial, and institutional construction.  Wood WORKS! provides technical education and resources, science-based tools and project assistance to support excellence in wood design and construction across Canada.

Industry Associations

Northeastern Lumber Manufacturers Association

Northeastern Lumber Manufacturers Association is the rules writing agency for Eastern White Pine
lumber and the grading authority for Eastern Spruce, Balsam Fir, Spruce-Pine-Fir (SPFs) grouping, and other commercially important eastern softwood lumber species. NELMA’s technical program provides design values, span tables, and other essential specification information for distributors, builders and building design professionals, all available from the Association’s extensive print library and also online.

Southern Forest Products Association

Southern Forest Products Association represents lumber manufacturers, members of the Southern Forest Products Association and the Southeastern Lumber Manufacturers Association. SFPA provides technical and product reference literature for the specification and use of Southern Pine lumber products, including pressure-treated lumber.

Western Wood Products Association

Western Wood Products Association represents lumber manufacturers in the 12 Western States and Alaska, producing high-quality appearance and rough framing lumber. The Association provides quality assurance and technical support for the industry, and market support services to designers, including product education, technical publications, and design aids.

Western Red Cedar Lumber Association

The Western Red Cedar Lumber Association is the voice of the cedar industry, representing both manufacturers and distributors.

California Redwood Association

The California Redwood Association is one of the oldest trade associations in the United States. For over 100 years it has provided lumber suppliers, landscape architects, contractors and homeowners with information on the grades, uses and application of redwood lumber. They specialize in design ideas, project plans and technical specifications.

Western Wood Preservers Institute

Western Wood Preservers Institute has represented the interests of the preserved wood products industry throughout western North America. The membership consists of companies that either manufacture products, are directly affiliated or provide a service to the preserved wood industry.

We are a community demonstrating wood's role in better buildings and communities.

Get in touch with us to let us know how you "Think Wood". Share a project, or submit a resource or article on our contact us page.

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